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BURBERRY TAKES BEIJING, AGAIN: Burberry chief executive Angela Ahrendts and creative director Christopher Bailey touched down in China this week to cut the ribbon on Burberry’s 37th store in the country, a 5,000-square-foot unit at Beijing’s Jinbao Place. The opening party is tonight and will be cohosted by actress Maggie Cheung, star of such films as “In the Mood for Love” and “Clean.”
The new store is the brand’s sixth unit in Beijing, and one of its largest in the region. There was a soft opening earlier this year, and the store carries the full range of men’s and women’s wear from the Prorsum and London collections, as well as accessories. Burberry’s next major store opening in Asia will be a 9,000-square-foot unit at ION Orchard later this spring.