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H&M Launches Second Conscious Collection With Four-City Party

The Thursday night event featured Penn Badgley in New York, Jessica Stroup in San Francisco, Victoria Justice in Los Angeles and Jessica Lowndes in Miami.

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CLOTHES CONSCIOUS: H&M launched its second Conscious Exclusive collection Thursday night with a four-city event featuring Penn Badgley in New York, Jessica Stroup in San Francisco, Victoria Justice in Los Angeles and Jessica Lowndes in Miami. In L.A., DJ Kissette blared pop tunes while many parents shopped the sustainable party clothes with their kids, presumably eager to see “Victorious” star Justice. “I’m super excited about this collection because I recycle myself, and I’m eco-conscious,” said the 20-year-old star, who was decked out in a strapless black dress with ivory ruffles. “What I love about H&M is that it’s still very fashionable and trendy but affordable.” Justice describes her own style as “eclectic and funky. I like to take risks. I walked my first red carpet at 12, so obviously it’s changed a lot over the years.” Now that her Nickelodeon show has wrapped, she’s set to focus on her music career, which includes a 40-city tour with Big Time Rush opening June 21 in L.A. and recording her first solo album for Columbia Records, with a single forthcoming in the fall. “I’ve been writing songs since I was 16, and my album is definitely pop, definitely unique to my personality. It’s also big on girl empowerment.”