fashion-scoops
fashion-scoops

Azzedine Alaïa Opening Paris Shop?

Rumor has it the designer is in discussions to open a boutique at 5 Rue de Marignan.

CLIMB EVERY MOUNTAIN?: Is Azzedine Alaïa the latest designer to join the Avenue Montaigne crowd in Paris? Not precisely. But rumor has it the designer is in discussions to open a boutique at 5 Rue de Marignan, a stone’s throw from the tony tree-lined avenue that is home to designer stores including Christian Dior, Nina Ricci, Prada, Valentino, Chanel and Akris. It is understood Alaïa would use the upper floors of the building for offices. Reached on Monday, an Alaïa spokesman said he could not confirm the information and declined further comment.

 

Famous for toiling away at all hours at his sprawling headquarters in the Marais, France, Alaïa also operates a discreet boutique there. Customers must buzz to gain entrance to the unit at 7 Rue de Moussy, which has no window display, but a glitzy shoe department designed by his buddy Marc Newson, the industrial designer. Alaïa has been slow to develop a retail network. Instead, he has forged strong ties with key wholesale accounts, including Barneys New York in America. Founded in Paris in 1983, Alaïa is now owned by luxury group Compagnie Financière Richemont SA, parent of Cartier, Chloé, Dunhill and other brands.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false