WWD.com/fashion-news/fashion-scoops/christy-turlington-burns-signs-on-as-ambassador-for-imedeen-7351663
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Christy Turlington-Burns Signs On as Ambassador for Imedeen

The beauty supplement brand is manufactured by pharmaceutical company Pfizer.

CHRISTY’S NEW GIG: Christy Turlington-Burns has inked a deal to become global ambassador for beauty supplement brand Imedeen, manufactured by pharmaceutical company Pfizer. She will appear in global print advertising to support the brand’s portfolio of skin-care supplements. “It’s very important for me to maintain great-looking skin — not only as a model, but as a woman with lots of demands and many roles to fill each day. Caring for my skin on the inside is just as important as how I care for the outside.” The first campaign will be shot by Daniel Jackson.

“As a brand, we are committed to delivering winning skin-care solutions to help women look and feel the best they can at any age,” said Marie-Louise Haxthausen, senior global marketing director for Imedeen. “More than just a beautiful face, Christy is a woman who believes in doing more in all areas of her life, whether that’s being a successful model and mother or running [her nonprofit organization] Every Mother Counts.”