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LONDON — Christopher Kane is branching out into jeanswear with Los Angeles-based premium denim label J Brand.
The collaboration will launch as a capsule denim collection as part of Kane’s resort 2012 line.
The project comes after Kane and Jeff Rudes, founder and chief executive officer of J Brand, created a limited-edition Christopher Kane/J Brand jean last year as part of J Brand’s 5x5 project in support of young British design talent.
“We have the potential to grow a very strong denim business,” stated Kane.