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Chloé's 60th Birthday Bash Hits Tokyo

The brand's creative director Clare Waight Keller mingled with Japanese editors before heading to Hong Kong for a store opening.

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BIRTHDAY BASH: Chloé's 60th anniversary celebrations made their way to Tokyo Wednesday night. The brand’s creative director Clare Waight Keller and chief executive officer Geoffroy de la Bourdonnaye mingled with a crop of Japanese fashion editors and style-setters at the French ambassador’s residence. A large screen in the garden played footage of runway shows and other highlights from the brand’s past as Japanese actress-singer Mari Natsuki belted out tunes from a nearby stage.

Waight Keller, on her first trip to Japan in about four years, expressed a fondness for the country and its consumers.

“I think the Japanese economy has gone through a rough time but…they’ve always loved buying fashion. I think there’s a really strong market here and certainly it’s reflected in our results so it’s good,” she said, adding that she enjoyed taking in a Sophie Calle exhibition at the Hara Museum of Contemporary Art and touring Shibuya.

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De la Bourdonnaye was similarly upbeat about Japan. Although he didn’t disclose sales figures, he said the brand is going well in the country. The French house considers Japan such a critical market that it chose to launch its new skin-care line in Tokyo on Wednesday. “The Japanese love Chloé,” he said. “If we make it in Japan, there’s a good chance that we’ll make it in the world.”

The brand is expanding elsewhere in the region. The Chloé crew is heading to Hong Kong on Thursday to open a 2,690-square-foot store in the Prince’s Building. Last week it opened a 3,229-square-foot store in Shanghai and next month the company will add another boutique in the city’s K11 Art Mall.

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