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Guccio Gucci SpA Wins Trademark Case in China

The Nanjing Intermediate People’s Court of China sided with the firm in a dispute with Guess over trademark infringement and unfair competition activities.

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CHINA WIN: The Nanjing Intermediate People’s Court of China sided with Guccio Gucci SpA — owner of the Gucci fashion band’s trademarks and the intellectual property rights of its products — Wednesday in a dispute with Guess over trademark infringement and unfair competition activities in China. Gucci claimed that Guess and affiliates were imitating its collections and image, to the detriment of the Italian luxury brand.

This is the second international jurisdiction in which Gucci has won a lawsuit against Guess, following the June 2012 ruling of a U.S. court that awarded Gucci $4.7 million in damages. Other verdicts are pending in Italy and France; in June, Gucci appealed a Milan ruling that Guess’s Quattro G-diamond pattern was unrelated to Gucci’s interlocking double-G pattern.

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“Gucci is extremely pleased with this decision in China,” said Gucci president and chief executive office Patrizio di Marco. “This judgment should serve as a powerful deterrent for those who attempt to unlawfully exploit Gucci’s intellectual property…”

Guess declined comment.