BERGDORF BABE: Victoria Beckham can talk about her own collection like the best of designers, so it’s no surprise Bergdorf Goodman sales associates and personal shoppers applauded her Friday morning at a private gathering before the store opened. Beckham was in town to introduce her spring dress collection to a crowd of about 65. Wearing one of her own designs, she showcased the new dresses on three models and described each look. An early delivery of the collection arrived exclusively at Bergdorf’s last Thursday. “Our team has been tremendously impressed with how thoughtfully Victoria Beckham approached her first collection,” said Bergdorf’s president and chief executive officer Jim Gold. Beckham’s dresses are already proving to be a hit in some other quarters of the world. At a private shopping event at Selfridges in London and in Manchester, customers got to meet Posh and buy dresses, with some items already generating waiting lists.
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Posted Monday December 08, 2008
Last Edited Friday December 12, 2008
From WWD Issue 12/08/2008
BERGDORF BABE: Victoria Beckham can talk about her own collection like the best of designers, so it’s no surprise Bergdorf Goodman sales associates and personal shoppers applauded her Friday morning at a private gathering before the store opened. Beckham was in town to introduce her spring dress collection to a crowd of about 65. Wearing one of her own designs, she showcased the new dresses on three models and described each look. An early delivery of the collection arrived exclusively at Bergdorf’s last Thursday. “Our team has been tremendously impressed with how thoughtfully Victoria Beckham approached her first collection,” said Bergdorf’s president and chief executive officer Jim Gold. Beckham’s dresses are already proving to be a hit in some other quarters of the world. At a private shopping event at Selfridges in London and in Manchester, customers got to meet Posh and buy dresses, with some items already generating waiting lists.




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