fashion-scoops
fashion-scoops

Chef Alton Brown Teams With hook+Albert

The celebrity chef is launching a line of bow ties for holiday.

fashion-scoops/news

TIE-IN: Celebrity chef Alton Brown is turning his love for bow ties into a business. The Food Network star has teamed with hook+Albert, a men’s accessories brand, to launch a line of bow ties for holiday. The limited-edition collection will feature five reversible styles in bold colors and prints and will be available in diamond point, butterfly and batwing styles. Alton was involved in the design of the ties which are named for some of his favorite culinary treats including Salmon Hunter, Cherry Wine Pie, Midnight Jam and Tartan Sauce. The collection, which will launch on Oct. 21 at hook+Albert’s Web site, will be priced at $65.


“I was walking down the street one day thinking about how I really wanted to make some bow ties,” Brown said. “I looked at my bright orange shoe laces I’d just bought the week before and wondered…who made these things?  Luckily the hook+Albert wrapper was still in the trash so I dug it up and called them up.”

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false