Gucci Fetes Charlotte Casiraghi in Paris

Creative director Frida Giannini has created a special line of clothing for the ambassador for the brand's equestrian roots.

View Slideshow

Charlotte Casiraghi and Frida Giannini

Photo By Stéphane Feugère

CHARLOTTE’S WEB: Gucci hosted two events in Paris on Tuesday to fete Charlotte Casiraghi, who is to appear in Gucci’s Forever Now advertising. The first focuses on the brand’s green and red webbing, inspired by the canvas girth strap on a horse’s saddle. Casiraghi is already an ambassador for Gucci’s equestrian roots, and the brand’s creative director, Frida Giannini, created a special line of clothing for her. “It was very inspiring for me to work with Frida, who is very passionate about horse-riding, and the brand being strongly linked to that environment,” said Casiraghi. “We wanted it to be something really natural and strong, not just something commercial.”

“Charlotte represents one of the most modern, sophisticated girls of today,” Giannini commented at a lunchtime cocktail Gucci hosted at Paris restaurant La Société. “We really share the passion of horses. We wanted to celebrate the icons of the house, so starting from the equestrian world was perfect.” Casiraghi is to feature in a series of campaigns for the house over a two-year period. “It is a new image and presentation of the brand through Charlotte,” said PPR chairman and chief executive officer François-Henri Pinault.

View Slideshow
load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

getIsArchiveOnly= hasAccess=false hasArchiveAccess=false