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Armand and Martine Hadida are kicking off celebrations of the 30th anniversary of their Paris chain of L’Eclaireur boutiques.

A Gilles Ouaki photo from his “Redrum” exhibit

CHAIN REACTION: Armand and Martine Hadida are kicking off celebrations of the 30th anniversary of their Paris chain of L’Eclaireur boutiques in typically conceptual style by collaborating not with a designer but an artist on in-store events. For six weeks starting Oct. 14, photojournalist turned artist Gilles Ouaki will stage three exhibitions at various L’Eclaireur locations. “Redrum” at 7 Rue Hérold will feature his photographs of crime scenes against a soundtrack of gunshots; “RedRed” at 10 Rue Hérold will showcase his collection of red objects, and “Self-portraits” at 10 rue Boissy d’Anglas will consist of photos and sculptures of guns. Shoppers need not walk away completely baffled, however: Ouaki has also created a limited edition of 30 Leica X1 digital cameras for sale in the stores.

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