British Online Fashion Retailer in CEO Search is planning to ramp up its global expansion by searching for a new chief executive officer.

CEO SEARCH: British online fashion retailer is planning to ramp up its global expansion by searching for a new chief executive officer. “I really want to bring in an expert who has that experience of taking a company and making it global,” said Sarah Curran, the current ceo and founder. Curran would remain on board and work alongside the new ceo, but plans to focus on the brand’s profile, creative direction and the site experience, which she describes as its “emotional touch points.”

The company has recently seen triple-digit growth in Australia and the Middle East, after investing in p.r. and marketing in those territories. In the next year, the retailer plans to introduce multicurrency and multilingual sites for different territories, which will recognize where the customer is located. The company also plans to develop its sites for mobile devices, such as iPads and smartphones. “I think experience in e-commerce is key, and it’s important to have an expert within that field,” said Curran of the type of executive she’s hoping to recruit. Curran doesn’t have a set timescale for appointing the ceo. Maven Ventures is conducting the search.

load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

getIsArchiveOnly= hasAccess=false hasArchiveAccess=false