Women’s Wear Daily
04.20.2014
fashion-scoops
fashion-scoops

Cécile Cassel to Front for Secret de Rochas Scent

The French actress and singer will appear in the fragrance’s advertising starting in December.

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Rochas  Cécile Cassel

FACE FORWARD: Cécile Cassel is the face of the upcoming fragrance Secret de Rochas. The French actress and singer has appeared in movies such as “Heads in the Clouds” and “Sex and the City” on television. Her first album, “My Name Is,” came out in September.

“We are delighted that Cécile is joining Rochas as the face of the next launch,” said Antoine Delgrange, Rochas president, P&G Prestige. “Cécile has true audacity and a natural Parisian charm that capture the essence of Secret de Rochas.”

“The Rochas brand has been close to my heart since I was a child,” continued Cassel. “My mother and grandmother always had a bottle of Eau de Rochas on their dressing table.” The advertising featuring Cassel is due to break in December.

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