AMERICAN REVOLUTION: The British Fashion Council is ramping up its efforts to lure American buyers and editors to London Fashion Week — and get them spending on British labels. The BFC, which is celebrating its 25th anniversary, has hired the American public relations company People’s Revolution to drive increased traffic to London, WWD has learned. The BFC also has been on a mission to draw British designers back to the capital for LFW, which runs from Sept. 18 to 22. So far, labels including Burberry, Matthew Williamson, Pringle, Jonathan Saunders and Jasmine de Milo are returning to London to show.
Ads by Google