Wear White... Catherine Deneuve's Chic Shopping Trip... Project B.A....

Actress Betty White is launching her own fashion line that will hit stores in August.

View Slideshow

WEAR WHITE: For an 88-year-old, Betty White has more street cred than people a quarter of her age. After appearing on “Saturday Night Live” with Jay-Z (and earning the TV show its best ratings in 18 months) and landing a new comedy series called “Hot in Cleveland,” White is launching her own line of T-shirts and hoodies that will hit stores in August. Through an exclusive licensing deal with Jerry Leigh Apparel, a Van Nuys, Calif.-based clothing manufacturer, White’s smiling face was recast as a striking black-and-white mug with her first name outlined in red. Targeting the digital generation, the hoodies feature washable earbuds and a jack to plug into iPods and MP3 players. Portions of sales for the $28 Ts and $48 hoodies will go to the Morris Animal Foundation, an animal health organization, for which White serves as a trustee.


View Slideshow
Page:  ... Next »
load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

getIsArchiveOnly= hasAccess=false hasArchiveAccess=false