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NEW ROLE: French actress Leïla Bekhti has joined the team of L’Oréal Paris spokesmen. Her cinematic career began in 2005 in Kim Chapiron’s movie “Sheitan,” and she was named the most promising actress at the César awards this year. Bekhti stars in Radu Mihaileanu’s “La Source des Femmes,” which will premiere on May 21 at the Cannes Film Festival. L’Oréal Paris’ other spokesmen include Beyoncé Knowles, Rachel Weisz, Gwen Stefani, Jane Fonda and Patrick Dempsey.