Women’s Wear Daily
04.24.2014
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fashion-scoops

Carmen Marc Valvo's Fashion Plates... DVF Hits the Beach

Carmen Marc Valvo is the latest designer to be headlining a QVC show.

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DVF HITS THE BEACH: Diane von Furstenberg will get her feet wet in the Hamptons this summer. The designer has put up a sign at 53 Jobs Lane in Southampton trumpeting the opening of a 1,300-square-foot signature store, her first in the Hamptons. It’s scheduled to launch May 1. While Elie Tahari, Saks Fifth Avenue, Ralph Lauren, Scoop and Intermix have put up permanent designer stores in the Hamptons, DVF is taking it slow. “It’s a short-term lease with an option to extend,” said a real estate source. The store will be housed in a new building that’s like “a clear vanilla box with low installation costs,” the source said. DVF has 26 freestanding boutiques around the world.

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