TALK TO THE HAND: “You used to go to see Christian Dior in Paris to have a dress made, but now you can go to Roland Mouret in your hand,” said Natalie Massenet, the founder of Net-a-porter.com at the launch of the NET-APP iPhone application at the Apple Store on Regent Street in London on Tuesday. “I thought Natalie was crazy when she first came to speak to me about Net-a-porter and now I realize that I was the crazy one,” said Mouret during a discussion with Massenet about the evolution of fashion and technology. Their conversation will be available to download from net-a-porter.com next week. The NET-APP is updated with new products and content every Monday and Wednesday, and allows customers to buy from the site without having to reenter their payment details. “This is taking multitasking to the next level. Women can now shop anywhere on the fly,” said Massenet.
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