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Is bread back in fashion? Who knows. But baguettes are back at Fendi.

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Marchesas design for Fendi

Marchesa's design for Fendi.

Photo By WWD Staff

Most Recent Articles In Fashion Scoops
Most Recent Articles In Fashion Scoops
Is bread back in fashion? Who knows. But baguettes are back at Fendi.

Scarlett Johansson, Kim Cattrall, Sally Hershberger, Marchesa, Chris March and the MisShapes all customized baguettes which will retail for $2,500 each on eLuxury.com starting April 17 on a first come, first served basis. All of the proceeds from the bags will go to charities selected by each designer.

Hershberger, who sketched the phrase “Love is the drug,” with markers on her bag, selected the ASPCA while Marchesa co-founder Keren Craig and co founder and designer Georgina Chapman are giving their proceeds to the Robin Hood Foundation.

“Our theme was simply modern and chic,” said Chapman. “We layered black and white hand embroidered feathers softly on top of each other to create something graphic yet feminine.”