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HORSING AROUND: Gucci is strengthening its ties with the equestrian world through a newly signed multiyear agreement with Australian show jumper Edwina Alexander, who is currently ranked first globally in her event. The Gucci riding attire, which was designed especially for this collaboration by creative director Frida Giannini, features the iconic green-red-green web as well as the brand’s crest and will be worn by Alexander during competition. The Italian luxury house revived its involvement in the equine world in 2009 with the sponsorship of the Gucci Masters in Paris, where Alexander and current rival Charlotte Casiraghi will participate.