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PRADA GOES VROOM: After Armani, Hermès and Dolce & Gabbana, another Italian luxury brand is sliding into the driver’s seat — Prada. According to Hyundai Motor Company, Prada’s design team will work closely, over a four-month period, with the car company’s engineers and own designers to create three special editions of the Genesis Sedan. “We’ve made a name for ourselves as a quality automaker, and are now focusing on raising our brand image,” said James Choi, Hyundai Motor’s president of international sales. The first Prada Hyundai Genesis Sedan will be unveiled at the 2009 Seoul Motor Show and then be displayed at Hyundai’s headquarters in Seoul, while the other two will be auctioned at the Prada Transformer, a temporary building in Seoul that will accommodate a range of cultural, artistic and fashion events scheduled to take place from March to July. The earnings will be donated to a charity under the joint Hyundai-Prada Transformer name, but further details were unavailable.