Women’s Wear Daily
04.24.2014
fashion-scoops
fashion-scoops

Calvin Klein Goes Primetime

The brand is getting ready to debut Calvin Klein Handbags in a one hour special on electronic retailer ShopNBC.

fashion-scoops/news
Ulrich Grimm

Ulrich Grimm

Photo By Courtesy Photo

CALVIN DOES PRIMETIME: Calvin Klein is taking to the small screen for the holidays. The brand is getting ready to debut Calvin Klein Handbags in a one hour special on electronic retailer ShopNBC. Calvin Klein’s intro into the world of TV retailing will be presented by Ulrich Grimm, the brand’s creative director of shoes and accessories, from today, starting at 9 p.m. EST. Ranging from $45 to $189, the styles available during the program will feature embossed python leather, whip snake embossed leather, pebbled leather and the Calvin Klein logo print jacquard.

 

Shoppers can access ShopNBC via television, where available, and also via mobile devices, Facebook, Twitter, YouTube and shopnbc.com.

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