PRINTEMPS GETS CRAFTY: Printemps is shining a spotlight on luxury with fall window displays and in-store events that celebrate top-level craftsmanship. Brands including Celine, Chloé, Alexander McQueen, Gucci, Lanvin, Miu Miu, Balenciaga and Alexander Wang will showcase a single iconic item from their collections in window displays scheduled to run from Aug. 26 to Oct. 8 at the Paris flagship of the French department store chain. The windows of the adjacent Printemps de l’Homme men’s wear store will feature leather goods by the likes of Gucci, Prada and Coach. The main Printemps store will host a workshop celebrating Gucci’s 90th anniversary, with demonstrations by artisans who will be hand-finishing some of the brand’s most recognizable handbags and offering customers a personalized initials service for a limited period. A Balenciaga pop-up store near the store’s entrance will sell accessories specially designed for Printemps, such as a yellow fluorescent python tote priced 2,245 euros, or $3,200 at current exchange. Salvatore Ferragamo is bringing a craftsman from Florence to take custom orders, while children’s wear brand Bonpoint will host garland-making workshops for kids. De Beers will present exclusively its Swan Lake collection of diamond jewelry, while Swiss watch brand Girard-Perregaux will stage an exhibition, “Tourbillon,” to mark its 220th anniversary.
Ads by Google