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Caché Taps Louise Roe

The print and video campaign, launching next month with the Spring 2014 collection, focuses on behind-the-scenes tips for the red carpet.

CACHÉ'S CACHET: Special occasion retailer Caché has tapped British-born, Los Angeles-based television personality Louise Roe for its latest ad campaign as part of its rebranding efforts. The print and video campaign, launching next month with the Spring 2014 collection, focuses on behind-the-scenes tips for the red carpet. Film director Marcel Wepper and photographer Mike Rosenthal both give a documentary style  glimpse into the art of getting ready. The rest of the crew included makeup artist Joey Maalouf, hair stylist Scotty Cunha and models Sandrine Marlier-Riquier, Amanda Delgado and Adrianna Villarreal. Caché, founded in 1975, has 250 locations nationwide.