Women’s Wear Daily
04.21.2014
fashion-scoops
fashion-scoops

Estée Lauder Said in Talks With Butter London

Reports circulating around the market indicate that Lauder may be looking to possibly acquire the indie cosmetics brand.

By
fashion-scoops/news
Butter London Bespoke Colour Cosmetics

Butter London Bespoke Colour Cosmetics

Photo By Courtesy Photo

Most Recent Articles In Fashion Scoops
Most Recent Articles In Fashion Scoops

BUTTERING UP?: Reports circulating around the market indicate the Estée Lauder Cos. Inc. is in early talks to possibly acquire the indie cosmetics brand Butter London. Founded as a nail enamel line in 2005 by British entrepreneur Sasha Muir and manicurist Nonie Creme, Butter has since expanded into a range of lip, eye and cheek color, which launched in August at Ulta and on butterlondon.com. Earlier this year, Butter London’s chief executive officer Leslie Freytag claimed it to be the number-two brand in the prestige nail color category, just behind Chanel.

Lauder executives declined to comment. Meanwhile at Butter London in Seattle, Freytag said, “With small companies like ours, there always seems to be rumors. At this point, we don’t have any comment.”

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Fashion


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or