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fashion-scoops

Burberry Taps British Musicians for Eyewear Campaign

The four acts, selected by chief creative officer Christopher Bailey, are singer-songwriter Marika Hackman, One Night Only, Life in Film and The Daydream Club.

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BURBERRY INKS MUSICIANS: Burberry has launched a new eyewear campaign of unisex, men’s and women’s aviator styles for spring featuring a cast of up-and-coming British musicians. The four acts, selected by chief creative officer Christopher Bailey, are singer-songwriter Marika Hackman, One Night Only, Life in Film and The Daydream Club. They each recorded tracks exclusively for Burberry, with accompanying music videos filmed in London. The musicians will also perform live at Burberry events in Paris, Milan, New York and Sydney over four nights in May. The collection, which features lightweight frames in a variety of colors, flexible temple tips and a bridge featuring the Burberry logo, is available today at selected retailers, Burberry stores and on burberry.com.

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