Women’s Wear Daily
04.17.2014
fashion-scoops
fashion-scoops

Alexander McQueen Taps Damien Hirst for Limited-Edition Scarves

The collaboration will celebrate the 10th anniversary of the brand’s signature scarf print.

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fashion-scoops/news
Alexander McQueen

A look from Alexander McQueen's spring/summer 2003 show featuring a silk scarf.

Photo By Courtesy Photo

BUGS VILLE: Alexander McQueen has tapped Damien Hirst to create 30 limited-edition scarves in celebration of the 10th anniversary of the brand’s signature scarf print. Each of the one-off designs is adapted from Hirst’s famous “Entomology” series and sees butterflies, bugs, spiders and other creepy crawlies worked geometrically into the shape of the McQueen skull motif.

The brand said that Hirst was chosen because of his shared aesthetic vision, “in which an interest in symmetrical design is combined with strong references to the natural world.”

The Damien Hirst and Alexander McQueen scarves will be available in chiffon, pongé, twill and cashmere, with prices starting from 315 pounds, or $476.50 at current exchange. They will be available from mid-November at Alexander McQueen boutiques and at the brand’s online scarf boutique at alexandermcqueen.com.

RELATED STORY: Alexander McQueen Resort 2014 >>

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