fashion-scoops
fashion-scoops

Buffalo David Bitton Taps Max George, Hannah Davis for Campaign

The campaign starring The Wanted bandmate and the Sports Illustrated swimsuit model breaks next month.

fashion-scoops/news

BUFFALO GETS WANTED: Max George of British boy band The Wanted will appear in the upcoming fall campaign for Buffalo David Bitton, along with Sports Illustrated swimsuit model Hannah Davis. “Buffalo has a bit of a rock ’n’ roll vibe, which I personally love. I felt working with Buffalo was the right fit for me because Buffalo makes great pieces that I’d wear when I’m performing and also in my day-to-day life,” said George, who is currently appearing with his bandmates on E’s reality show “The Wanted Life.”

The campaign breaks next month in August magazines as well as on key fashion blogger sites and Buffalo’s social media platforms. George and Davis will loom larger than life on billboards, bus shelters and taxi tops in major markets such as New York, Los Angeles, Miami, Dallas and Montreal, where Buffalo is based.

Tapping George is part of a new marketing strategy for the jeans and sportswear maker devised by Iconix Brand Group, which acquired a 51 percent stake in Buffalo for $76.5 million in cash in February. “Buffalo has always done beautiful, sexy advertising, but we wanted to add some of the Iconix formula to it by adding a celebrity,” explained Dari Marder, chief marketing officer at Iconix. “We live in a celebrity-obsessed culture, particularly among this demographic of twentysomethings in the contemporary world.…We put some pictures on a wall and we knew Max was it.”

The campaign was shot over Memorial Day weekend at the Chelsea Mansion on Long Island. A pullout poster will run in the August issue of Nylon as part of a print buy that encompasses InStyle, W, Lucky, Teen Vogue, GQ, Details, Men’s Fitness and Nylon Guys, among other titles.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false