PLAYING IT SAFE: Dita Von Teese did what she does best for the Paris unveiling of H&M’s Fashion Against Aids collection: performing her burlesque number at the VIP Room on Monday night. The dancer, plus celebrities including Yoko Ono and Cyndi Lauper, each designed a T-shirt, body suit or tank top for Designer’s Against Aids second line. Next in the promotional lineup,
Katy Perry will perform in one of H&M’s Tokyo stores, while Estelle will appear in London. And expect mayhem when German rock band Tokio Hotel attends a signing for fans in Hamburg. “They’ve asked for an ambulance and security,” marveled Ninette Murk, founder of Designers Against Aids, whose online store goes live next week. The association’s AIDS prevention message is already reaching thousands via Tokio Hotel’s devoted fan base. “They have one million registered fans. We put a link to our Web site, and within a day we had 10,000 signed up,” Murk said. “They write things like, ‘I like Bill’s [the singer’s] new hair, but they also write things like, ‘Hey this must be important.’” The collection hits 1,000 H&M stores this month and next, and plans are afoot for the third line — which will likely include top sporting names — to coincide with next year’s soccer World Cup in South Africa.