Women’s Wear Daily
04.18.2014
fashion-scoops
fashion-scoops

British Brand Daks Inks Licensing Deal

GFM Industria will manufacture the fashion firm’s women’s wear line, along with the men’s and women’s ready-to-wear collections under the Daks Sport label.

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DAKS LICENSE: Fashion firm Daks has signed a licensing agreement with GFM Industria, which will manufacture the British brand’s women’s wear line, along with the men’s and women’s ready-to-wear collections under the Daks Sport label starting from fall/winter 2013. “This is a significant milestone for Daks, and we are very excited to have a company of GFM Industria’s stature to help us to increase and develop our women’s wear and Daks Sport business,” said Daks deputy chairman Paul Dimond. “We look forward to a highly successful partnership, maintaining Daks’ reputation for combining renowned tailoring skills with directional fashion trends, whilst strengthening brand awareness through increased channels of distribution.”

GFM Industria, which was acquired by investment company Opera in 2009, currently produces its house brands Ter et Bantine and Hache, along with manufacturing Prima Classe by Alviero Martini collections in a licensing agreement.

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