Women’s Wear Daily
04.18.2014
fashion-scoops
fashion-scoops

Grand Palais Hosting Fitness Showcase

Organized by Reebok and Les Mills, the international gym chain based in New Zealand, the four-hour event takes place on Saturday.

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fashion-scoops/news

BREAKING A SWEAT: The Grand Palais in Paris, site of Chanel couture shows and ritzy art fairs, is hosting something altogether different this weekend: a giant aerobics class. Organized by Reebok and Les Mills, the international gym chain based in New Zealand, the four-hour event starting at 5:30 p.m. on Saturday will feature various workout units with professional trainers and introduce new formats such as Bodyvive Active.

There will be some fashion, too. The event is slated to begin with a show illustrating the evolution of fitness apparel from the Eighties through today. Meanwhile, in a series of mini-fashion shows scheduled between each fitness class, Reebok is to present its upcoming fall collection along with the brand’s first collaboration with Les Mills, comprising footwear, sports apparel and accessories.

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