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Bravo Baldwin... Stella McCartney's A Good Sport...

Gildo Zegna and Alec Baldwin co-host a cocktail party at the Ermenegildo Zegna Fifth Avenue flagship.

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BRAVO BALDWIN: Gildo Zegna and Alec Baldwin co-hosted a cocktail party at the Ermenegildo Zegna Fifth Avenue flagship for the brand’s centennial and to support the New York Philharmonic. (Baldwin hosts the Philharmonic’s weekly broadcasts.) The actor spent his summer onstage in East Hampton, in Guild Hall’s production of “Equus.” “We originally thought a crowd-pleasing comedy like ‘The Front Page’ or Noel Coward or Neil Simon was called for. But we gambled and won, because we realized if it’s a decently conceived production, people do crave that kind of drama,” he said. Playing Jack Donaghy on “30 Rock” keeps Baldwin splendidly turned out in Zegna. “Ninety-five percent of what I wear is Zegna,” he said. He still plans to retire from acting after he leaves “30 Rock.” “Everything has to come to an end. I’ve been doing this for 30 years. And no matter how remunerative it is or how exciting it may seem — and challenging at times — with the time I have left in my life, there’s other things I want to do.” Guests included Matt Lauer, Brian Williams, Peter Marino, New York Jet Jason Taylor and Maulik Pancholy, who plays Jack’s assistant on “30 Rock.”

 

BARING ALL: Desigual, the fashion chain from Barcelona, says its “undie party” promotion is coming to America. Two undie parties will be staged at Desigual’s Manhattan locations, first at 594 Broadway today and Tuesday at 358 Fifth Avenue. According to a New York spokesman, the first 100 to show up in underwear get a free outfit (one top, one bottom) of their choice. Everyone in line after the first 100 gets a 50 percent off voucher. At both stores, the line starts at 7 a.m., people should strip down at 9 a.m., and the first 100 will have from 10 till 11 a.m. to shop for their free outfits.

Earlier in the summer, Desigual’s Barcelona store staged an undie party. Desigual also has U.S. stores in Los Angeles, Miami and Las Vegas and, this fall, will open in San Francisco. A headquarters for the chain’s growing operations in North America is expected to open later this year in Herald Square in Manhattan, housing corporate offices, a design studio and a showroom. Desigual translates as “not the same.”

ANOTHER GIG: Fashion jewelry company Carolee has tapped stylist Amanda Ross as its in-house style consultant. Ross will style Carolee’s fall campaign, as well as participate in in-store and online events by providing consultations with customers. Ross is a contributing editor at Harper’s Bazaar, former wardrobe stylist for “Lipstick Jungle” and current global fashion director for W Hotels.

GOOD SPORT: Stella McCartney is rapidly building a reputation as the go-to designer for athletic clothing inside — and outside — the sports arena. Earlier this week, she unveiled some fresh looks for Adidas, and introduced her first of three Team GB lifestyle collections, which will be launched in the run-up to the 2012 London Olympics. At Adidas by Stella McCartney, she added a “weekender” element to the collection, complete with sleeping bags, a cape that doubles as a picnic blanket, and rubber ankle boots. Her first Team GB lifestyle collection is for the British public rather than the athletes — whom she’ll be dressing in 2012 — and it features hooded sweatshirts and T-shirts with the Union Jack logo for men, and cropped Windbreakers and a metallic gold cape for women. “It’s a different demographic for me — a lifestyle collection for the nation,” she told WWD. “And it’s the first time I’ve designed sporty clothes for men.” She said a stand-alone men’s wear collection isn’t in the pipeline now, “but I would be interested in doing one in the future.”

BLOW-ING THEIR HORN: “Detmar would send me these enormous unhinged e-mails in the middle of the night — endless ramblings at 2 a.m.,” said Tom Sykes at the London launch of “Blow by Blow: The Story of Isabella Blow,” which he co-wrote with Detmar Blow, Isabella’s widower. “I wondered what I had got myself into, but I realized I’d been privileged to have the job of sitting and staring over his shoulder.”

Guests at Annabel’s included Lara Bohinc, Tracey Emin and Chris Eubank.

Asked who should play Issie in the planned film about her life? “Rachel Weisz,” offered Blow. But Sykes begged to differ: “Well, it would have to be Lady Gaga, wouldn’t it?” he said.