Women’s Wear Daily
04.20.2014
fashion-scoops
fashion-scoops

Hugo Boss to Host Fete for Jeff Koons

The invite-only soiree coincides with the opening night of this year’s Art Basel fair.

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Jeff Koons Fondation Beyeler

BOSS’ BASEL BASH: In celebration of its sponsorship of Jeff Koons’ current retrospective at Fondation Beyeler in Riehen, Switzerland, Hugo Boss will host a party in the artist’s honor on June 14. The invite-only soiree coincides with the opening night of this year’s Art Basel fair. The exhibition, which will remain on display until Sept. 2, is the artist’s first in a Swiss museum and is the latest in an ongoing relationship between Koons and the German fashion brand, which dates to 1997 when Hugo Boss installed his massive topiary sculpture “Puppy” in Bilbao, Spain upon the opening of the city’s Guggenheim Museum.

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