fashion-scoops
fashion-scoops

Hugo Boss to Host Fete for Jeff Koons

The invite-only soiree coincides with the opening night of this year’s Art Basel fair.

BOSS’ BASEL BASH: In celebration of its sponsorship of Jeff Koons’ current retrospective at Fondation Beyeler in Riehen, Switzerland, Hugo Boss will host a party in the artist’s honor on June 14. The invite-only soiree coincides with the opening night of this year’s Art Basel fair. The exhibition, which will remain on display until Sept. 2, is the artist’s first in a Swiss museum and is the latest in an ongoing relationship between Koons and the German fashion brand, which dates to 1997 when Hugo Boss installed his massive topiary sculpture “Puppy” in Bilbao, Spain upon the opening of the city’s Guggenheim Museum.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false