Women’s Wear Daily
04.24.2014
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Bobbi Brown Cosmetics and Lauren Bush are teaming up to launch for fall the Feed 10 Pouch.

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Bobbi Brown and Lauren Bush

Bobbi Brown and Lauren Bush

Photo By Courtesy Photo

GOOD DEEDS: Bobbi Brown Cosmetics and Lauren Bush are teaming up to launch for fall the Feed 10 Pouch, the sixth and latest charity bag designed by Bush. The $50 organic makeup bag, filled with three of Brown’s best-selling lip glosses, was developed in partnership with the United Nations World Food Program to benefit its Food for Work program, which provides meals to disadvantaged women who participate in job training programs. Brown and Bush, who met skiing in Telluride, Colo., cohosted a lunch at Brown’s downtown offices Thursday to celebrate the partnership, which Bush called “a dream come true. It’s women supporting women.” The pouch, which can double as a clutch, will be available exclusively at Bloomingdale’s and Bobbi Brown stores come October. It also will be available at bobbibrown.com and bloomingdales.com. According to Bush, each pouch sold will support 10 women in a Food for Work program. The 25-year-old, who designed her first bag to benefit the U.N.’s WFP in 2006, said sales of the Feed bags have provided 50 million meals to date.

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