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Blue & Cream Opens Second East Hampton Store

The 1,800-square-foot store at 83 Main Street is the retailer’s second location in the Long Island beach community.

OCEAN BLUE: Jeffrey Goldstein’s Blue & Cream chain continues its march on Long Island’s South Shore. The retailer has opened a 1,800-square-foot store at 83 Main Street in East Hampton, the brand’s second location in the beach community. The original opened at 60 The Circle in 2004. Blue & Cream last summer unveiled an accessories-focused store in Westhampton. Goldstein in 2007 opened his only city store to date, a Blue & Cream unit on East First Street and the corner of the Bowery in Manhattan.

The new East Hampton store will have more of a department-store approach, Goldstein said, with a Make Your Own Havaianas shop-in-shop, a Malin + Goetz installation and a corner reserved for new bathing suit lines. Rag & Bone, Charlotte Ronson, Shoshanna Lonstein and Elizabeth and James are some of the other resources.

Goldstein touted 3x1, the new denim collection and bespoke denim from Scott Morrison, the man behind Paper Denim & Cloth and Earnest Sewn, as well as Russell Simmons’ yoga-inspired basics line, Tantris.

Blue & Cream units do in excess of $1,000 in sales per square foot, said Goldstein. The company cuts and sews its garments on West 39th Street, he said.