fashion-scoops
fashion-scoops

Bloomingdale's Partners With Vênsette

The partnership provides makeup applications with Lancôme for both the company’s clients and Bloomingdale’s customers from September 20 to 22.

FROM ONLINE TO IN LINE: Bloomingdale’s is getting its feet wet with beauty services.  On Monday night, the retailer hosted a VIP cocktail event to celebrate its latest beauty pop-up with online beauty booking platform, Vênsette. The partnership, which will provide makeup applications with Lancôme for both the company’s clients and Bloomingdale’s customers from September 20 to 22, is an experiment to see the response for offering services through a brick and mortar.


Clad in Valentino, Vênsette’s founder and chief executive Lauren Remington Platt explained the concept behind the company’s first offline offering. “Our philosophy is that women are willing to pay for the makeup service and not just for product if they know what they are going to get,” said Remington Platt. “We held off on hair because we think that’s pushing the boundaries in terms of what the consumers are ready for.” 

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false