BLOGGERS AS ART: Graphic T-shirts with portraits of bloggers and models by Danny Roberts are hitting Forever 21 today. The Laguna Niguel, Calif.-based artist said the portraits on the shirts of the bloggers behind Pandora, Fashion Squad, Because I’m Addicted, Style Bytes and Alice Point were culled from an existing series of blogger images, many of which he made to thank bloggers he reads and appreciates. Roberts isn’t sure if Forever 21 shoppers will recognize the bloggers, but he reasoned, “If they don’t know the blogger, hopefully they will just like the artwork.” The collaboration train isn’t stopping with Forever 21 for 24-year-old Roberts. In the works are a third collaboration with Gwen Stefani’s Harajuku Lovers and a first with men’s footwear brand Heutchy. “I really like collaborating with other companies that have more resources than I would have. It allows me to do bigger projects,” he said. For instance, Roberts noted his collaboration with Forever 21 will put some 100,000 T-shirts priced at $14.80 emblazoned with his art in the Los Angeles-based fast-fashion retailer’s stores and on its Web site.
June 2, 2010
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Graphic T-shirts with portraits of bloggers and models by Danny Roberts are hitting Forever 21 today.
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