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COAT TALES: Max Mara unveiled a revamped Paris boutique at 31 Avenue Montaigne on Sunday along with its Max Mara Atelier collection of high-end coats and the new Margaux bag. The 5,460-square-foot shop’s oak floors and display units (taken from a 19th century Argentinean stadium) and interior courtyard equipped with a vertical garden proved the ideal venue to present the outerwear. Highlights included a quilted goose down coat in pure camel hair with an astrakhan collar. Meanwhile, forget about coat checks: The maxisized Margaux bag is designed to be big enough to fit one of the Atelier pieces.