Most Recent Articles In Fashion Scoops
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COMING SOON: Forevermark, the diamond brand created and marketed by De Beers and currently sold only in Asia, could be making its way to the U.S. soon. A De Beers spokeswoman confirmed the company has hired a consultant who’s conducting due diligence in the U.S. An industry source said Forevermark could make its debut at the end of 2011, although the spokeswoman did not confirm any dates. Meanwhile, De Beers said earlier this week that the brand, which sells through Forevermark’s retail partners in China, Hong Kong and Japan, generated retail sales of $200 million in the year ended October. Later this year, the brand plans to launch in India, and in 2011 it will push further into China.