IN BED WITH BEYONCE: Beyoncé and her mother, Tina Knowles, are getting into the bedding business. Their Beyond Productions has licensed the category to Arrow Home Fashions, which will have Deréon and House of Deréon branded sheets, comforters, pillows, coverlets and shams in stores by this holiday. Expect a fusion of bold colors and delicate details, with design flourishes such as sequins, studs, rivets and even mirrors in the collections. “Both Beyoncé and I are huge fans of home furnishings and try to stay on top of this ever-changing market,” said Tina Knowles. The House of Deréon home furnishings line will retail for $149.99 to $199.99, while Deréon is priced from $49.99 to $99.99. Towels, table linens and tabletop will join the offerings in upcoming seasons.
May 14, 2010
Beyoncé's Bed... Moses at Macy's... Vera Wang on Jennifer Lopez...
Beyoncé and her mother, Tina Knowles, are getting into the bedding business.
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