Women’s Wear Daily
04.20.2014
fashion-scoops
fashion-scoops

Andrea Bernholtz Launches New E-commerce Venture

The Rock & Republic cofounder's latest project is a costume jewelry e-commerce site called My Bijoux Box.

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BERNHOLTZ ENTERS E-TAIL: Rock & Republic cofounder and former president Andrea Bernholtz’s latest venture is a costume jewelry e-commerce site called My Bijoux Box. Launching today, the site offers users an interactive experience tailored to their personal styles, as well as access to Bernholtz for one-on-one style advice. Pieces range from $30 to $150 and have already been worn by celebrities like Brooke Shields. Bernholtz’s partner is Chad Kladstrup, former vice president of retail for Rock & Republic.

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