Women’s Wear Daily
04.16.2014
fashion-scoops
fashion-scoops

Model Behavior... Footloose and Getting Comfortable in Berlin...

A rooster crow heralded the start of Anja Gockel's runway show. At 10 a.m., it was an early call for much of Berlin's fashion crowd.

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MAD WORLD: Jessica Weiss and Julia Knolle of German fashion blog Les Mads introduced their first book to an eager crowd of fans at top fashion destination, Berlin Department-Store Cabinet, on Saturday evening. It documents their journeys to the world’s fashion cities and is a go-to guide, with chapters on how to survive winter with style, and debates on the merits of red nail polish. The girls started the blog in 2007 as a hobby and went on to win the title of Blog of the Year at the Lead Awards 2010. They were approached last year by the Berlin Verlag publishing house to make the leap into the world of print. Weiss, dressed in a purple velvet dress by one of her favorite labels, Opening Ceremony, said how she still loves to travel the world on the quest for new trends. “There are some really great things happening here in Berlin.  I really liked Perret Schaad and Vladimir Karaleev this season,” she noted. “But I still get most excited about going to Paris and New York.”

 

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