Women’s Wear Daily
04.25.2014
fashion-scoops
fashion-scoops

Benjamin Bixby Launch at Harrods

Oukast's André 3000, whose real name is Andre Benjamin, was in town to fete the launch of new men's wear line Benjamin Bixby at Harrods.

fashion-scoops/news
Andre 3000

Andre 3000 at Harrods for the exclusive launch of Benjamin Bixby

Photo By Courtesy Photo

OVER-KAST: While the British have been mourning a summer of rainstorms and floods, the unpredictable weather does have one fan. “I love it, it suits my mood,” enthused Oukast’s André 3000, whose real name is Andre Benjamin. “You never know what you’re going to get.” Benjamin was in town to fete the launch of new men’s wear line Benjamin Bixby at Harrods, with guests including Estelle, Alexa Chung, Coco Sumner, Jimmy Choo, Olivia Inge, Yasmin and Simon Mills, Noelle Reno, Daisy De Villeneuve and model David Gandy. The collection, a mixture of Thirties collegiate and sporting influences, was feted at the Ladurée café with champagne, canapés and those legendary macaroons. “The collection is definitely similar to my personal style,” said Benjamin. “I called it Benjamin Bixby because I didn’t want it to be about celebrity. It’s all about the clothes.”
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