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BROWNS’ BIRTHDAY: Browns, the South Molton Street store that launched many a designer’s career, is gearing up for its 40th anniversary celebrations this spring. In May, the retailer will mount an exhibition at the soon-to-be-opened Blake Penthouses in Mayfair, which will chart Browns’ vision of London fashion over the past 40 years. The exhibition will spotlight the labels Browns has championed since their inception, including Donna Karan, Calvin Klein and Missoni through to new London names such as Christopher Kane, Roksanda Ilincic and Gareth Pugh. Set designer Simon Costin will curate and design the exhibit, and Browns will celebrate the launch of the monthlong show with a party there in May.
In addition to casting an eye over the past, the retailer has asked 40 designers to create pieces for a special collection to mark the anniversary. The line, called Future Collectables, will be made up of seasonless pieces that will carry a Browns label and the designer’s label. The collection will be sold at Browns’ London stores in South Molton Street and Sloane Street and via its Web site. It will also sell at Grieder in Zurich, BonGenie in Geneva, Quartier 206 in Berlin, and Al Tayer Emirates Tower in Dubai, each of which will host pop-up shops to carry the line.