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BECAUSE I’M WORTH IT: L’Oréal heiress Liliane Bettencourt and L’Oréal chief executive officer Jean-Paul Agon are among business figures sending an unusual message to the French government: Tax us more, please. A petition to be published in this week’s Nouvel Observateur, and previewed on its Web site Tuesday, calls for Nicolas Sarkozy to institute a “special contribution” from the superwealthy to ease the bulging public debt that has roiled markets. A total of 16 people signed the petition, including executives from oil giant Total, Air France and advertising group Publicis. It notes that any measure should be “reasonable” and not tempt the rich to exit France for tax havens.