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Bioplan and Arcade Marketing Merging

The packaging firm and marketing firm will form a new strategic venture to provide single-unit dose sampling solutions for beauty, fragrance and personal-care.

BEAUTY SAMPLING MERGER: The owners of packaging firm Bioplan and marketing firm Arcade Marketing have agreed to merge the entities and form a new strategic venture to provide single-unit dose sampling solutions for the beauty, fragrance and personal-care segments.

Bioplan is owned by Ileos, which in turn is owned by funds managed by Oaktree Capital Management. Arcade Marketing is owned by Visant Corp., which is controlled by affiliates of KKR and DLJ Merchant Banking. The venture would give Oaktree a 75 percent ownership stake and KKR and DLJ a 25 percent interest. The transaction is expected to close in the beginning of the fourth quarter.

The proposed combination, expected to generate sales of $450 million, will combine Arcade’s patented micro encapsulation and other proprietary flat sample technologies with Bioplan’s production capabilities, including vials and sachets. Together, the two will offer product and service offerings globally in the area of beauty and fragrance sampling.

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