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Issa Inks Deal to Enter Swimwear

The new line, Issa Beach, will launch with resort 2015, set to land in stores in October.

BEACH BODIES: The British brand Issa has signed a licensing agreement with specialist luxury swim and resortwear manufacturer Sol Praia. The new line, Issa Beach, will launch with resort 2015, set to land in stores in October.

Issa chairwoman Camilla Al Fayed said, “Issa Beach has always seemed like a relevant evolution for the brand — the Issa woman already looks to us for her travel wardrobe, and swimwear is a key category for her. Sol Praia is the perfect partner for us. With its reputation for quality and fit, we can be confident that the Issa Beach range will provide women with the feel-good swimwear that they would expect from Issa.”

Sol Praia, based in Portugal, is a family-owned business with more than 30 years experience in the manufacture of luxury swimwear. Their own label Lazul is distributed through luxury department stores and high-end boutiques worldwide. Issa Beach will be stocked in leading department stores and boutiques within their swimwear departments, as well as the brand’s own retail locations.

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