fashion-scoops
fashion-scoops

BaubleBar Launches Designer Pop-Ups

The accessories e-tailer will launch a new feature Thursday featuring limited-availability collections.

fashion-scoops/news

Following successful collaborations with DKNY and Erickson Beamon, accessories e-tailer BaubleBar is putting the spotlight back on designers. The site will launch a new feature Thursday called Designer Pop-Ups, featuring limited-availability collections of well-known brands like Helen Ficalora, Bing Bang and Gemma Redux as well as lesser known, up-and-coming talent. A new designer collection will launch every Thursday and live on the site for a month, and each pop-up boasts exclusive prices and products.

 

"We have spent the past 14 months building a truly incredible network of designer partners and wanted to more actively support that network,” said Amy Jain, BaubleBar’s co-founder. “Our fans really trust us as their source for fashion jewelry, so it seemed like a natural progression to be telling them about the designers we think they should know about."

 

“These are designers that have unique and interesting points of view, not to mention great stories,” said Shoshanna Fischhoff, the site’s fashion director. BaubleBar will support the designers through all of its social media channels, offering interactive activities like Facebook chats and Twitter trivia contests for fans.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false