CHICAGO LOVES DIOR: Christian Dior is cementing its presence in the Windy City with an in-store Dior boutique in suburban specialty store Neapolitan. Launched last month, the 400-square-foot section showcases the entire Dior collection from ready-to-wear to handbags, jewelry and footwear. Executives from the French luxury line presented Dior’s resort collection during a party at the Winnetka boutique last week when shoppers sought out a $2,900 short-sleeve jacket and $2,600 cream ruffled tulip dress. “Our clients have been responding to the exclusivity of Dior and its luxurious heritage,” said Neapolitan’s owner, Kelly Golden. “With that price point I was a little nervous. But we can’t keep it in the store. Really.” A percentage of sales from the event went to the Chicago History Museum’s Costume Council, which happens to boast the largest collection of Dior pieces in the country.
fashion-scoops
fashion-scoops
October 5, 2010
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