Bartlett Does Bon-Ton... Crazy for Wu... Chicago Loves Dior...

John Bartlett will design for Bon-Ton's private label men's collection.

BARTLETT DOES BON-TON: The Bon-Ton Stores Inc. will today reveal it has signed a license and design agreement with Tharanco Lifestyles LLC and designer John Bartlett for the latter to take over the design of its Consensus private label men’s apparel and accessories collection. The moderately priced line of separates, which will include a full assortment of tailored clothing, sportswear and furnishings, will be available in Bon-Ton stores for fall 2011. The retailer will handle the sourcing, manufacturing, distribution and marketing of the line, which will be designed by Bartlett. Bartlett said he expects to expand the offering into other categories in the future, including boys, luggage and home. “The sky’s the limit.”

Steve Villa, senior vice president of private brands for Bon-Ton, said: “From our viewpoint, we want to upgrade the style and value message to our customer and John is the person to do that.” Last week, the retailer signed a deal with Casual Male Retail Group Inc. for Casual Male to supply big and tall men’s apparel through the store’s e-commerce site and, beginning in the spring, in a limited number of its 277 department stores. Men’s wear accounted for 12.3 percent of Bon-Ton’s sales during the 2009 fiscal year, or about $364 million of its $2.96 billion total.

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